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A customer is the most important person ever in this organisation.
In person, by mail or by telephone. |
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A customer is not dependent on us.
We are dependent on them. |
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A customer is not an interruption of our work.
They are the purpose of it. |
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A customer is not a cold statistic.
They are flesh and blood humans with feelings and emotions like our own; and with biases and prejudices. |
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A customer is not someone to argue with or match wits with.
Nobody ever won an arguement with a customer. |
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A customer is a person who brings us their wants.
It is our job to handle them profitably to them and ourselves. |
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| This is what a customer is - in our business or in any business. Some people seem to have forgotten a few of these basic truths in recent years, but it is high time to be remembering them again - tomorrow may be too late. |
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| Customers each have their own expectations of us which can only be satisfied if we have understood their requirements in the first place. |
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Customer requirements may be related to:-
Speed of delivery
Conformance to specifications
Consistency of product or service |
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or any number of other attributes of the product or service.
Only by asking the customer what his or her priorities are, will you begin to understand their requirements. |
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| Only by being equally clear to your suppliers on what your own requirements are, can you hope to receive from them the quality of input necessary to deliver satisfaction to your customers! |
